Pub owners are constantly innovating for effective ways to lure customers to their establishments. Some employs attractive signboards to advertise the best item on their menu– ice cold beer. Others hang colorful posters to announce special promotions and discounts on their beer list. But there is a limitation to the signboards and posters. They could not be clearly seen at night time or during bad weather. As such, signboards need to be illuminated. At first, ordinary incandescent bulbs were used. However, these was proven to a poor choice as these quickly get busted. The longevity is cut short by a sudden voltage surge. When they replaced incandescent bulbs with fluorescent tubes but this does not solve the problem. Fluorescent tubes are too expensive.
The perfect solution came with the introduction of neon tube as light source for outdoor beer signs. The colorful lights emitted by the neon tube are ideal to market ice cold beer. This is because most beer drinking patrons are attracted by signs that connote a vibrant lifestyle. For them a very colorful neon sign outside the pub which simply reads: “ice cold beer” is temptation that is hard to resist.
Beer Neon signs are not only effective as outdoor signs, there are equally effective as indoor signs. A bright and colorful neon sign of a beer brand or its distinctive logo is hard to disregard inside a dim lighted room. It is not only an effective advertisement of ice cold beer but also an attractive décor. It blends perfectly with a lay-back and care-free ambiance.